body & home: Fragrance for all.

This case study explores a natural extension of the Skims brand into sustainable body & home fragrance, offering three signature scents—Musky Solace, Fresh Fold, and Fireside Fleece. Designed to resonate with Skims' target consumer, each fragrance embodies comfort, inclusivity, and minimalism, seamlessly aligning with the brand’s aesthetic.

Each line features a candle, perfume, room spray, body oil, and lotion, creating a full sensory experience that extends Skims' signature coziness beyond fashion. From eco-conscious packaging to sustainably sourced ingredients, Skims Body & Home merges luxury, sustainability, and self-care, redefining fragrance as an extension of modern comfort.

THE ASK: Develop an environmentally sustainable merchandising strategy for a brand of your choice.
THE SOLUTION: Skims extends into sustainable body and home fragrance through a cohesive merchandising strategy centered on eco-conscious materials, minimal packaging, and a unified system that reinforces comfort, inclusivity, and longevity.

Overview

Product Development
Branding
Package Design
Market Research
Market Strategy
Buying
Trend Forecasting

Role

Tools

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Dimension

Team

Solo Project

THE Process

Skims Body & Home involved extensive research on Skims, its competitors, and the beauty and intimates markets, analyzing consumer preferences in fragrances, popular scent notes, and target audience insights. Slides were designed from scratch in InDesign, with layouts refined iteratively for clarity and impact. Mockups were created in Adobe Dimension, while Illustrator and Photoshop were used to develop mood boards that visually capture the essence of the fragrances.

THE outcome

The result of my project was a comprehensive proposal for the addition of unisex home and body fragrances to Skims, featuring three distinct scent lines: Fresh Fold, Musky Solace, and Fireside Fleece. Each fragrance was thoughtfully developed to align with Skims' brand identity and appeal to their target audience. The final presentation captured the essence of these scents through detailed research, creative mockups, and mood boards, offering a clear and compelling vision for how these products could seamlessly integrate into Skims' existing portfolio.