Hi! I’m Madison.

Education
Virginia Commonwealth University
B.A. in Fashion Merchandising, May 2024
Santa Reparata International School of Art
Study Abroad Program, Spring 2023

Contact
Email: madisonlueck3@gmail.com
LinkedIn: https://www.linkedin.com/in/madisonlueck/

Experience
Dress for Success Washington, DC | Washington, DC (Remote)
Website Design & Content Volunteer
Nordstrom | McLean, VA
Visual Merchandiser
Curated for You | Austin, TX (Remote)
Fashion E-Commerce Intern

THE BASICS

Who I Am

I’m a creative professional with a background in fashion merchandising and experience across e-commerce, visual merchandising, and digital design.

I’m curious about why certain products, visuals, and ideas connect with people. I enjoy looking at the thinking behind them, from consumer behavior and trends to the details that shape a brand or experience.

My experience across different areas has taught me to look at ideas from multiple perspectives and consider how the pieces fit together.

How I think

I believe strong creative work starts with a reason to exist.

I start by researching the consumer, market, trends, and brand to understand the context and identify opportunities. From there, I use what I learn to guide my decisions and develop ideas with a clear purpose.

I’m naturally curious and detail-oriented. I enjoy connecting information, exploring different possibilities, and refining my work until the details feel right. I also value being able to work independently, learn as I go, and approach challenges thoughtfully.

What Guides my Work

Research Before Direction
→ Understanding the consumer, market, and brand before deciding which direction makes sense.

Purpose Behind the Idea
→ Making creative decisions with intention, connecting the idea to a need, insight, or opportunity.

The Bigger Picture
→ Considering how products, visuals, and brand identity work together to create a cohesive experience.

Attention to Detail
→ Taking the time to refine the smaller elements while keeping the overall goal in mind.

SKILLS

research & strategy

  • Consumer Research

  • Trend Research & Forecasting

  • Market Research

  • Consumer Insights

  • Brand Strategy

creative & Brand

  • Creative Direction

  • Visual Direction

  • Brand Identity

  • Brand Storytelling

  • Digital Content

  • Color & Material Direction

product & Merchandising

  • Concept Development

  • Product Research

  • Product Curation

  • E-Commerce Merchandising

  • Assortment Planning

  • Product Development

TOOLS + PLATFORMS

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
Canva
Procreate
CLO 3D

Design

web & analytics

Squarespace (CMS)
Google Analytics
Google Ads

Microsoft Excel
Microsoft Office
Google Workspace

productivity

Video

CapCut
DaVinci Resolve