Education
Virginia Commonwealth University
B.A. in Fashion Merchandising, May 2024
Santa Reparata International School of Art
Study Abroad Program, Spring 2023

Experience
Visual Merchandiser
Nordstrom | Mclean, VA
Fashion E-Commerce Intern
Curated for You | Austin, TX (Remote)

Recognition
MKTG 450, VCU 2024 | Critic’s Choice Award
ReVampIt

Contact
Email: madisonlueck3@gmail.com
LinkedIn: https://www.linkedin.com/in/madisonlueck/

WHO I AM

I am a creative professional with a background in fashion merchandising and a passion for developing products and brand experiences that connect with consumers. My work combines product strategy, visual storytelling, and marketing to explore how brands build identity through products, design, and communication.

HOW I WORK

My approach begins with understanding the brand, consumer, and market landscape before developing creative solutions. I use trend research, consumer insights, and strategic thinking to guide decisions and create work that is visually engaging, purposeful, and aligned with brand goals.

WHAT I DO

I develop concepts from research and strategy through creative execution across fashion, merchandising, and marketing. My work includes creating product concepts, developing visual direction, curating assortments, and building brand stories that connect products with consumers. I focus on creating cohesive experiences that balance creativity, consumer insight, and brand identity.

SKILLS

STRATEGY + MARKETING

  • Market Research

  • Competitive Analysis

  • Consumer Insights

  • Trend Forecasting

  • SEO

  • Brand Storytelling

  • Copywriting

  • Content Strategy 

  • Digital Content Management 

VISUAL DESIGN + BRANDING

  • Graphic Design

  • Brand Identity

  • Layout Design

  • Typography

  • Mood Boards

  • Color Theory

PRODUCT + MERCHANDISING

  • Concept Development

  • Product Curation

  • Assortment Planning

  • Digital Merchandising

  • E-Commerce Merchandising

  • Retail Math

  • Technical Design Fundamentals

  • Fabric & Material Knowledge

  • CAD

TOOLS + PLATFORMS

DESIGN

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)

  • Figma

  • Canva

  • Procreate

  • CLO 3D

VIDEO

  • CapCut

  • DaVinci Resolve

WEB & ANALYTICS

  • Squarespace (CMS)

  • Google Analytics

  • Google Ads

PRODUCTIVITY

  • Microsoft Excel

  • Microsoft Office

  • Google Workspace