WHO I AM

I’m a strategy-minded creative with a background in fashion merchandising and experience across e-commerce, visual content, and digital experiences.

My background and skills are multifaceted, allowing me to approach ideas from different perspectives and connect consumer insight, product, brand, and creativity.

I believe strong creative work starts with a reason to exist.

I like to begin with research, looking at the consumer, market, trends, and brand before developing an idea. From there, I use those insights to guide the creative direction and bring the idea to life.

I’m naturally curious and detail-oriented. I enjoy researching, connecting ideas, and thinking about how the pieces fit together while keeping the bigger picture in mind.