ReVampIt
revampit: RedEfining fashion one upcycle at a time.
Overview
ReVampIt is a concept for a fashion upcycling app developed to address the United Nations’ Sustainable Development Goal of responsible consumption and production. The app encourages users to upcycle clothing, reduces textile waste, and fosters a community-driven approach to sustainable fashion. This project involved market research, concept development, validation, and preliminary marketing strategy.
Marketing
Product Development
Video Editing
Role
Team
Tools
Figma
Canva
CapCut
Dyanna Gamarro-Gamboa
Mason Barbour
Caro Orellana
Areerat Kitijarurat
The Ask
Develop an innovative concept that addresses one of the United Nations' 17 Sustainable Development Goals. This task involves constructing a detailed business case for the idea, formulating a strategy to validate and test the concept effectively, and devising a comprehensive plan for its successful market introduction.
The process
Sustainable Development Goal: Responsible Consumption and Production
Group Concept: ReVampIt, an app dedicated to fashion upcycling, designed to facilitate the reuse of clothes and reduce the amount of clothing waste ending up in landfills.
Challenge &
Opportunity
Fast fashion contributes significantly to textile waste, yet many consumers are interested in sustainable alternatives. ReVampIt provides a solution by offering an intuitive platform where users can learn, share, and engage in fashion upcycling. The challenge was to create an app that is both functional and engaging while addressing environmental concerns.
Market
& competitve
insights
My team and I conducted a situation analysis to understand the market, competitors, and consumer behaviors. Key insights included:
Trends: Growing interest in sustainability, DIY fashion, and gamified social apps.
Competitors: Pinterest, ThredUP, Good On You, and YouTube provide DIY or sustainable content but do not combine community engagement, creativity, and hands-on upcycling in one platform.
Consumer Needs: Users want easy-to-follow tutorials, inspiration, and a social, interactive space to share and learn.
A SWOT analysis highlighted ReVampIt’s strengths in promoting sustainability, fostering creativity, and building community; opportunities in growing eco-consciousness and potential partnerships; and areas to address such as brand recognition and navigating a niche market.
Objectives
& Strategy
Objectives:
Encourage engagement and creativity in sustainable fashion.
Educate users on upcycling methods.
Build a community of like-minded users sharing their projects.
Strategy:
Market-driven approach: The app responds to consumer demand for sustainable, gamified fashion experiences.
Positioned as a growth-oriented product, targeting adoption through social media campaigns and partnerships with sustainability influencers.
Ansoff Matrix: Market development and product innovation focus, introducing an innovative app to a growing sustainability-conscious user base.
Product Innovation Charter:
Goal: Increase awareness, drive engagement, and inspire sustainable action.
Scope: Upcycling tutorials, user-generated content, gamification features.
Target
market
We identified potential segments and selected eco-conscious Gen Z consumers as the primary target market.
Why this segment:
Strong commitment to sustainability and environmentally responsible fashion.
Actively engages with social media for fashion inspiration and trend discovery.
Enjoys thrifting and upcycling while seeking individuality and self-expression.
How ReVampIt meets their needs:
Intuitive tutorials for upcycling and sustainable fashion.
Inspiration feed and community space for sharing projects and ideas.
Gamification features that reward participation, creativity, and social engagement.
Concept
Development
Product Concept Statement:
“ReVampIt, a fashion upcycling app, empowers users to transform their old wardrobe pieces into trendy, new products. It offers guided tutorials for upcycling, fosters a creative community for sharing and learning, and promotes sustainable and cost-effective fashion practices, catering specifically to the eco-conscious Gen Z demographic.”
Benefits:
Promotes sustainable fashion habits.
Encourages creativity and self-expression.
Builds a supportive community around upcycling.
Alternative Concepts Considered:
Integration of a Social Marketplace: Allow users to buy, sell, or trade upcycled fashion items within the app community.
Collaboration with Sustainable Brands & Designers: Partner with eco-conscious brands to offer exclusive upcycling challenges, tutorials, or limited-edition pieces.
AR Virtual Try-On: Enable users to virtually try on upcycled fashion items or see how DIY modifications would look before making changes.
Positioning:
ReVampIt sits uniquely at the intersection of sustainability, creativity, and social engagement, differentiating from resale-only platforms and DIY blogs.
Validation
& early
feedback
Expert Feedback:
Professor Guthrie, an advocate for circular fashion, highlighted that ReVampIt addresses a gap in the market for upcycling-focused apps. She emphasized the importance of respecting garments and promoting crafting skills like sewing, which have declined in popularity. Guthrie believes the app has strong potential to make sustainable fashion more accessible and engaging, with only minor modifications needed for success.
Target Market Survey:
Survey results reinforced these insights:
Price: 92% of respondents consider affordability crucial.
Uniqueness: 80% value individual expression.
Sustainability: 64% prioritize eco-conscious fashion.
Usage Patterns: 60% are likely to use an upcycling app regularly or occasionally.
Interests: 96% are most interested in clothing upcycling, with additional interest in home decor and advanced search features.
These findings indicate that ReVampIt should focus on affordability, creativity, and sustainability while integrating visual inspiration features similar to platforms like Pinterest and TikTok. The data also highlights a young, predominantly female urban audience, guiding the app’s design and marketing strategies.
Adjustments:
Interface and tutorial features were refined based on feedback to improve usability, navigation, and onboarding for first-time users.
Preliminary
marketing
strategy
4 Ps Overview:
Product: ReVampIt app with tutorials, social features, and gamification.
Price: Free download with optional premium features.
Place: Available on iOS and Android app stores.
Promotion: Social media campaigns, influencer partnerships, and sustainability-focused communities.
pitch Video deliverable
A video was created as a pitch to a panel of investors, highlighting ReVampIt’s value proposition, market potential, and growth opportunities. our video was ranked #1 by the evaluators, who assessed teams based on their likelihood to invest in our product.
Key takeaways
Combining research, user testing, and concept development allowed me to create a well-rounded, market-ready app concept.
The project strengthened my skills in market analysis, product development, and UX-driven marketing strategy.
ReVampIt demonstrates how creativity and sustainability can intersect in a digital product to drive real-world impact.
