ReVampIt
revampit: RedEfining fashion one upcycle at a time.
Overview
ReVampIt is a concept for a fashion upcycling app designed to address the United Nations’ Sustainable Development Goal of responsible consumption and production. The platform encourages users to upcycle existing clothing, reduce textile waste, and participate in a community-driven approach to sustainable fashion. The project combined market research, concept development, validation, and preliminary marketing strategy to explore how digital products can promote circular fashion behaviors.
THE ASK: Develop a digital product concept that supports the United Nations’ goal of responsible consumption and production, including a clear validation and go-to-market strategy.
THE DELIVERABLE: A fully developed fashion upcycling app concept, including market and competitive research, user validation, UX-driven product features, a preliminary marketing strategy, and a pitch video communicating the concept’s value and impact.
Marketing
Product Development
Video Editing
Role
Team
Tools
Figma
Canva
CapCut
Dyanna Gamarro-Gamboa
Mason Barbour
Caro Orellana
Areerat Kitijarurat
Challenge & Opportunity
Fast fashion contributes significantly to textile waste, yet many consumers are actively seeking more sustainable alternatives. ReVampIt addresses this gap by creating an intuitive, engaging platform that combines education, creativity, and social interaction. The challenge was to design an app that felt both functional and inspiring while motivating long-term sustainable behavior.
Market & competitve insights
Research revealed growing interest in sustainability, DIY fashion, and socially driven platforms. While competitors like Pinterest, ThredUP, Good On You, and YouTube offer elements of inspiration or sustainability, none combine guided upcycling, community engagement, and gamified creativity in one space. These insights shaped ReVampIt’s positioning at the intersection of sustainability, creativity, and social connection.
Target market
ReVampIt targets eco-conscious Gen Z consumers who value sustainability, individuality, and self-expression. This audience actively uses social platforms for fashion inspiration, enjoys thrifting and upcycling, and seeks affordable, creative alternatives to fast fashion. The app meets these needs through intuitive tutorials, a social inspiration feed, and gamified participation.
Concept Development
ReVampIt empowers users to transform existing wardrobe pieces into new, personalized items through guided tutorials, user-generated content, and interactive challenges. Alternative concepts such as a social marketplace, brand collaborations, and AR try-on were explored to assess scalability and future growth opportunities.
Validation & early feedback
Expert feedback and consumer surveys confirmed strong interest in affordable, sustainable fashion tools that encourage creativity. Insights led to refinements in onboarding, tutorial clarity, and navigation. Survey data reinforced the importance of visual inspiration, affordability, and community-driven engagement.
Preliminary marketing strategy
ReVampIt was positioned as a free app with optional premium features, distributed via mobile app stores and promoted through social media, sustainability influencers, and eco-focused communities.
