body & home: Fragrance for all.

This case study explores a natural extension of the Skims brand into sustainable body & home fragrance, offering three signature scents—Musky Solace, Fresh Fold, and Fireside Fleece. Designed to resonate with Skims' target consumer, each fragrance embodies comfort, inclusivity, and minimalism, seamlessly aligning with the brand’s aesthetic.

Each line features a candle, perfume, room spray, body oil, and lotion, creating a full sensory experience that extends Skims' signature coziness beyond fashion. From eco-conscious packaging to sustainably sourced ingredients, Skims Body & Home merges luxury, sustainability, and self-care, redefining fragrance as an extension of modern comfort.

Overview

Product Development
Branding
Package Design
Market Research
Market Strategy
Buying
Trend Forecasting

Role

Tools

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Dimension

Team

Solo Project

THE ASK

Develop an environmentally sustainable merchandising strategy for a brand of your choice.

THE Process

For this case study, I began by conducting extensive research on Skims, its competitors, and the beauty and intimates markets, including the correlation between the two and consumer preferences in fragrances (notes, popular scents, and target market insights). I then designed slides from scratch in InDesign, experimenting with various layouts and continuously refining them until I felt the design was complete. I created mockups in Adobe Dimension and used Illustrator and Photoshop to craft mood boards that visually captured the essence of the fragrances.

THE outcome

The result of my project was a comprehensive proposal for the addition of unisex home and body fragrances to Skims, featuring three distinct scent lines: Fresh Fold, Musky Solace, and Fireside Fleece. Each fragrance was thoughtfully developed to align with Skims' brand identity and appeal to their target audience. The final presentation captured the essence of these scents through detailed research, creative mockups, and mood boards, offering a clear and compelling vision for how these products could seamlessly integrate into Skims' existing portfolio.