rebirthed
Rebirthed by nike: the renaissance reimagined
Overview
‘Rebirthed’ is a conceptual collection that reimagines sportswear through the lens of Florence, Italy’s rich Renaissance heritage. Inspired by the city’s iconic art, architecture, and intricate patterns, this collection merges historical opulence with modern performance wear.
Intricate motifs drawn from grand cathedrals, sculptures, and masterful paintings breathe new life into staple Nike silhouettes, creating a harmonious blend of past and future. Each piece integrates historical elegance with contemporary utility, celebrating the enduring spirit of innovation and craftsmanship. ‘Rebirthed’ is not just a collection, it’s a reawakening of artistry in motion.
THE ASK: Create a destination-inspired concept for an athleisure brand that explores mood, color, pattern, and seasonal design.
THE DELIVERABLE: A Nike A/W collection inspired by Florence’s Renaissance art and architecture, including a moodboard, custom color palette and icons, six original patterns with dual colorways, and redesigned performance silhouettes.
Role
Tools
Fashion Design
Product Development
Pattern Making
Adobe Illustrator
Adobe Photoshop
Team
Solo Project
Florence, Italy became the foundation for this project, influenced by an earlier exploration of light academia and a deeper interest in the city’s Renaissance art and architecture. The balance of structure, warmth, and romanticism found in landmarks like the Duomo and Santa Maria Novella, along with works such as Botticelli’s Primavera and Michelangelo’s David, informed the visual direction. These references established the collection’s tone, guiding decisions around color, texture, and overall atmosphere.
Moodboard
The color palette was distilled from the most prominent hues within the moodboard, reflecting Florence’s warmth and artistic richness. Building on this foundation, I developed a set of custom icons in Adobe Illustrator by abstracting key architectural and artistic details, creating a cohesive visual system that could be consistently applied across the collection.
Color Palette & Icons
The icon system and palette were translated into a series of original patterns designed to emphasize rhythm, balance, and repetition. Individual elements were refined and combined into cohesive motifs that feel ornamental yet modern. This phase required a high level of precision and reinforced the importance of intentional pattern design in elevating sportswear aesthetics.
Patterns
Nike was selected as the athleisure brand to ground the concept in modern performance wear. The final A/W collection includes a vest, two jackets, long- and short-sleeve tops, cargo pants, sweatpants, and a beanie. Each silhouette was traced and refined in Illustrator, then integrated with the custom patterns. The project culminates in a line sheet–style booklet, presenting Rebirthed as a reinterpretation of Renaissance influence through a contemporary, functional lens.
